Cut and dried, the Immortelle keeps its shape and golden yellow colour for months. This is what gave the plant its name: the Immortelle never wilts.
A flower that dries without wilting
What we call the Immortelle's "flower" is in fact a small flower head: a tight cluster of tiny flowers, surrounded by dry, shiny scales. These scales have an almost paper-like texture. When the plant dries, they do not go limp: they keep their shape and their golden yellow colour.
That is why it has long been used in dried bouquets. It goes through the seasons without losing its brightness.
A plant built for drought
Immortelle grows on poor, dry soil, in full sun, swept by the wind. Its fine silvery leaves limit water loss. The whole plant is made to withstand the Mediterranean summer, and this toughness shows right down to its flower.
Where does the name helichrysum come from?
Its botanical name, Helichrysum, comes from Greek: helios, the sun, and khrusos, gold. The "golden sun", a name that suits it when our rows flower in June. In English, it is also called the everlasting flower.
And its scent?
Rubbed between the fingers, Immortelle gives off a warm, spicy scent, often compared to curry or honey. You will find this scent in our essential oil and, more gently, in the floral water.
A symbolic flower
Because it never wilts, the Immortelle is often associated with faithfulness and lasting things. That is also why it makes a lovely gift: discover our gift boxes.
To learn all about the plant: the Corsican Immortelle guide.
